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Marketing Description:
Marketing, the study of exchange activities, involves getting goods and services from producers to users. The goal of marketing is to satisfy all the stakeholders of the organization, ranging from employees and suppliers to stockholders and consumers. This is done by ensuring that quality goods and services are provided at fair prices and in a way that benefits the community and society. The marketing graduate would find him/herself in a position working with sales in some capacity. Graduates might be responsible for making sure a company's product is on the store shelves, but in doing so they must have an understanding of what company might be able to sell which products.
University of Maryland, College Park
Robert H. Smith School of Business
Marketing Courses:
BMGT 350 Marketing Principles and Organization
Professor: Roxanne Lefkoff
An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.
BMGT 452 Marketing Research Methods
Professor: Liye Ma
Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including selection of data collection method, development of data collection instrument, sample design, collection and statistical analysis of data and reporting the results.
BMGT 454 Global Marketing
Professor: Bagher Fardanesh
Marketing functions from the global executive's viewpoint, including coverage of global marketing policies relating to product adaptation, data collection and analysis, channels of distribution, pricing, communications and cost analysis. Consideration is given to the cultural, legal, financial and organizational aspects of global marketing.
BMGT 457 Marketing Policies and Strategies
Professor: Henry Boyd
This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem solving.
BMGT 484 Digital Marketing
Professor: Mary Harms
Examines the process of developing, implementing, and analyzing strategies for successfully marketing a variety of existing and potential products and services through digital means, including the web, social media, and mobile apps. Both the development and analysis of digital media for marketing will be discussed.
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